Engagements

Begin with the decision, then shape the engagement.

Reach & Reason's three working engagement paths are designed around different levels of clarity and delivery need. They are not fixed bundles, unlimited retainers, or promises that every client requires the same team.

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Commercial Clarity Sprint

01

When the brief is not yet ready

A proposed fixed-scope diagnostic for leaders who need to define the commercial objective, audience, proposition, channel logic, measurement plan, risks, and immediate priorities before committing to a larger program.

Expected decision: what should happen next, what should not happen yet, and what must be resolved first.

Readiness: Working proposition. Scope, duration, delivery owner, price, cost, and handoff must be modeled before sale.

Explore the Commercial Clarity Sprint

Market Entry & Launch Program

01

When the direction is clear enough to build

A phased project for connecting positioning, identity, digital experience, content, channel planning, measurement, and an initial campaign around a new market, company, offer, or proposition.

Expected decision: what minimum credible market presence and activation system should be built, in which sequence, and under which approval gates.

Readiness: Suitable for private scope design. Every module requires a confirmed owner, rights position, specialist need, and commercial schedule before delivery.

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Integrated Growth Program

01

When the team is ready to run a controlled pilot

A proposed 90-day program for coordinating priority campaigns, content, media, reporting, and learning around one commercial objective.

Expected decision: what to continue, change, stop, or investigate after a controlled period of activity.

Readiness: Working proposition. Minimum service levels, capacity, margin, account ownership, measurement, and reporting responsibilities must be approved before sale.

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What every engagement must make clear

  • the commercial objective and decision owner;
  • the agreed scope, outputs, exclusions, and review stages;
  • what Reach & Reason performs directly and what specialists perform;
  • account, asset, data, rights, supplier, and approval ownership;
  • professional fees and separately approved media, production, software, legal review, and third-party costs;
  • measures, assumptions, limitations, and stop conditions;
  • the handoff or next decision at the end of the engagement.

Scope and pricing

Each engagement is shaped around the brief, the people and specialist inputs required, the timing, the external costs and the decisions the work must support. Scope and fees are confirmed in writing before work begins.

Next step

Start with the decision.

If the marketing brief is still a list of channels, suppliers, or outputs, begin by defining what the business needs to change. We will use that priority to identify the right next conversation, scope, and specialists.

Discuss a business prioritySee how we work